About Us
Our Story
Raising the Bar for Precious Metals Investing
GBI Direct, founded as Hard Assets Alliance in 2012, was started by long-time investing professionals who saw the potential in gold, but also saw a lot of shortcomings in how it was bought and sold. We set out to make true physical gold a first-class financial asset.
Why We're Different.
There are three pillars that drive GBI’s innovation and distinguish us in the precious metals’ investment community:
SmartMetals™ Marketplace
This is the essence of competitive liquidity. Fast, electronic trading where multiple bullion dealers compete to fill your order.
SmartMetals ™ Custody
Assets are held in the world’s most secure vaults, truly allocated with flat storage fees and on-demand delivery.
Golden Ledger
Every investment is audited, insured, and validated with monthly statements.
These improvements allowed us to become an agent for our customers and make zero compromises while protecting their wealth.
Who We Serve Today
Our platform is now the standard for the world’s largest wealth managers, independent registered investment advisors large and small, and for high-net-worth individual investors.
Wealth Managers
Independent RIAs
High-Net-Worth Individuals